73SINS becomes a reality in the summer of 2015, but the truth is that the symptoms of creating something in the fashion industry were there long before that date.
My best friend Adam and I loved to follow the latest releases and creations from pretty much every designer out there. We spent hours talking about the garments we loved and how we would make them even better. And also how to improve those that didn’t look as good to us. One thing led to the other and we soon found ourselves ordering customized clothes from the usual, regular merchandising e-stores. Simple stuff, just t-shirts, sweatshirts, and hats. But we loved it.
That summer of 2015 I mentioned a few lines earlier was however the inflection point, and it happened in a way I never expected.
Adam just began his college career at University of Arkansas in January of that year, and because he needed some more credit hours in order to be eligible to play tennis the following season, he had to take summer classes during the months of June and July. It was during one of the many skype calls we had when we suddenly came with the name of 73SINS. The actual story of how it came down to that name is something we are not ready to tell yet, but it isn’t too relevant for now.
When Adam came back home after those two months he brought me something I took as the starting point; a customized snapback hat that had ‘Sins’ embroidered in the front panel and a small ‘73’ on the side. It was at that point when I decided to start making a clothing line.
Designs come easy, but it is a much more difficult task to choose the best ones. Those “chosen” ones need to show something different, but remain clean, simple, classy, and actual, as it is the 73SINS style. I soon realized how much work is behind building something of your own, from the legal aspects and logistics, to brand recognition and marketing.
We needed to find a way to express our likes, and I felt like specially Spain was calling for a firm of this kind. The idea is to target the gap that exists in Spain between the fast-fashion (fashionable clothes at a very competitive price) and the high runaway or event couture in which prices and garments are only available for a few exclusive groups. 73SINS is also exclusive. You obtain the value given.
Another big concept for 73SINS is the new fashion. Fashion with responsibilities. Environmentally friendly corps, organic materials… and produced by amazingly good professionals who receive a fair salary for the tremendous work they do.
Polite, classy, simple, but with what we call the ‘sinner touch’ which is what makes the difference. The exclusivity offered by the limited stock is also a plus for those who want to dress unique.
Dreamers move the world, and it is the willingness to pursue your dreams what makes the difference between conformists and successful people.
Welcome to 73SINS.